i started designing & building websites out of necessity. when i started my business i couldn't afford to hire someone, so i taught myself. then, i fell in love with the process.
now, i design & build websites & brands for people pursuing an independent career:
• independent RIAs & accountants
• freelancers, creatives, consultants
→ for firms, websites start at 5,000
→ for personal brands; 2,000
30+ design projects completed since 2022
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Independent RIA for business owners
Project:
Web design & development
Independent RIA for business owners
Published September 2022
Project:
Web design & development
Floating navigation creation
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Financial planner for high-earning millennials
Project:
Website design & development
Logo & brand design
CTA strategy & development
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Project:
Website design & development
Transparent, floating navigation creation
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Independent RIA for military families & veteran business owners
Project:
Full website design & development
Podcast & blog library design
Asset & graphic design
Copywriting assistance
Podcast cover design
Wix migration
Boutique CPA firm for financially successful individuals & families
Project:
Website design & development
Copywriting
Call-to-action strategy
Custom intake form strategy & development
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Independent RIA for health enthusiasts
Project:
Content library design & build
Web design & development
TwentyOverTen migration
Copywriting assistance
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An online financial education course
Project:
Video editing
Course outline & creation
Ad creative & brand design
Website design & development
Independent, Flat-Fee RIA
Published Spring 2023
Project:
Web design & development
WordPress migration
Blog migration
Copywriting assistance
Floating navigation creation
Financial planner for chiropractors
Project:
Website redesign
Additional page(s) strategy & development
CTA strategy & development
A membership for entrepreneurs that give advice for a living
Project:
Landing page design & development
Custom graphic design
CTA strategy
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For finance-focused brands
Project:
Podcast cover design
Multiple samples each
*Included in website projects, not offered as a service
Independent RIA for young professionals & creative entrepreneurs
Published September 2021
Project:
Web design & development
Brand design
Copywriting
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RIA for sales & tech professionals
Project:
Website design & development
Custom Linktree replacement
Copywriting
Asset design
Project:
Web design & development
Brand & logo design samples
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A twitter-themed personal wesbite template
Project:
Website design & development
Personal website for YouTuber / creator
Project:
Website redesign & touchups
For freedom seekers & business owners
Published Fall 2022
Project:
Web design & development
Paid community access & portal build
Floating navigation creation
Blog + newsletter for creatives
Scrolling bar implemented Fall 2022
Project:
Web design & development
Brand design
Copywriting
by Carl Richards
Project:
Landing page design & development
Custom graphic design
For Thomas Kopelman
Published April 2023
Project:
Landing page design
Custom intake form development
Project:
Website design & development
A simple Notion landing page for The One-Page Financial Plan by Carl Richards
Project:
Landing page design & development
Custom graphic design
Independent RIA based in Texas
Project:
Website design & development
CTA strategy & development
Financial planner for physicians
Project:
Website design & development
Intake strategy & chat creation
CTA strategy & development
Case study development
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Independent RIA for millennial travelers
Completed in Fall 2021
Project:
Web design & development
Financial planner for business owners & tech professionals
Project:
Website design & development
Copywriting assistance
CTA strategy
My personal website
Scrolling bar implemented Winter 2022
Project:
Web design & development
Copywriting
Brand design
Independent RIA focused on investor advocacy
Spring 2022
Project:
Web design & development
Project:
Web design & development
Copywriting
Brand design
Independent RIA
Project:
Web design & development
Copywriting
A designation & community for advisors
Winter 2021
*current site has unformatted additions which were not part of the initial design & development by Converting Attention
Project:
Web design & development
Copywriting
Brand design
A community of forward-thinking professionals
Winter 2021
*current site has unformatted additions which were not part of the initial design & development by Converting Attention
Project:
Web design & development
Copywriting
Brand design
Yes! After completion, ownership is transferred to you and I no longer have access to the site.
However, for those who choose ongoing SEO or design & content management, I would have access to manage the site.
Nope! Other than the website provider's monthly ($29) or annual ($276) platform fee - which includes site hosting, SSL certificate, CMS, Forms, and more - website builds start at $5,000 and increase based on number of pages and complexity.
A final quote will be provided after our Discovery Call.
If client design requests require additional tools to be built into the site, such as plugins or membership features, the client absorbs the cost of the tool.
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